Inside WB - Blog

"I Don't Know What I'm Doing"

We all constantly question ourselves and what we are capable of; are we good enough, how can we reach this goal that feels so unattainable. 

I slowly started my company out of the kitchen of my apartment about 10 years ago. A question I often used to asked myself…why did it take me so long to get to this point? 

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Who Taught You to Bake, Create Recipes & Decorate Cakes

Another common question I'm asked as an Owner of a Bakery; Who taught you how to create recipes, bake and decorate cakes? 

At the age of 11, I completely shifted the way I ate and had to learn how to cook for myself. Then as I got older I developed multiple food allergies on top of having an already restricted diet. Finding food that I could eat was challenging to say the very least. 

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This Is A Story Of Defeat That I'm Now Proud To Share

This is a story of defeat, that I’m now proud to share. A reminder that we makers and doers deal with a lot, but there’s always a light at the end of the tunnel. 

A few years ago a couple reached out to us that had an upcoming anniversary. They said they had tried some of our products and wanted us to make an Almond Cake for their special occasion.

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Starting Your Own Business

I have a lot of people reach out and ask me about my experience as a business owner. Today I'm going to talk about Starting Your Own Business. This is definitely the first question I'm asked by aspiring Entrepreneurs... "What would you say to someone trying to start their own business?"

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