Fear of Failure

Damn, what a year!! I’m constantly taken back by how much Wholesome Bakery has grown and accomplished in just one year. From opening our doors, to launching new packaging for national expansion, to creating beautiful food with purpose and so much more. It all feels like a dream sometimes.
Hey Entrepreneurs! I’m going to talk about, “What’s it like to open a new location?”
This photo was taken 10 hours before opening the doors to our new bakery. Looking at it I see a worn down, malnourished, robot that I had slowly turned into over the course the build out.
I can’t tell you how often I’m asked this and it’s probably the hardest question you could ask me.
The truth is, I really love everything we make. Most of the items on the menu I created simply because, I wanted to eat them... (I’m not kidding 😄). Or because I wanted to figure out how to make them the WB way.
We all constantly question ourselves and what we are capable of; are we good enough, how can we reach this goal that feels so unattainable.
I slowly started my company out of the kitchen of my apartment about 10 years ago. A question I often used to asked myself…why did it take me so long to get to this point?
Another common question I'm asked as an Owner of a Bakery; Who taught you how to create recipes, bake and decorate cakes?
At the age of 11, I completely shifted the way I ate and had to learn how to cook for myself. Then as I got older I developed multiple food allergies on top of having an already restricted diet. Finding food that I could eat was challenging to say the very least.
This is a story of defeat, that I’m now proud to share. A reminder that we makers and doers deal with a lot, but there’s always a light at the end of the tunnel.
A few years ago a couple reached out to us that had an upcoming anniversary. They said they had tried some of our products and wanted us to make an Almond Cake for their special occasion.
I have a lot of people reach out and ask me about my experience as a business owner. Today I'm going to talk about Starting Your Own Business. This is definitely the first question I'm asked by aspiring Entrepreneurs... "What would you say to someone trying to start their own business?"